Cambia Health Storyboards

Storyboarding project for Cambia Health commercial which was aired on ESPN's coverage of the LPGA Portland Classic.

I was contracted to create storyboards of Cambia Health Solutions TV Spot, 'Neighbors Helping Neighbors'. It was to promote Cambia Health Solutions and was aired on ESPN during the Portland Classic LPGA tournament. 
 
There were three different concepts. I worked closely with the Producer, Dondrea Elmquist and Director, Brian Thomson on fleshing out visuals for their ideas/script. 
 
Below is the storyboard that was shot. A link for the commercial is listed below.
 

 
Visuals: Opening shot Jib down through the leaves of Hero Tree as a nod to loggers… to a wide shot of a community gathering.

VO:  WE BEGAN NEARLY A CENTURY AGO WITH 

 
VO:  ...THE INSPIRED IDEA OF NEIGHBORS HELPING NEIGHBORS.

 
VO:  THAT SPIRIT OF COMMUNITY  IS AT THE HEART OF EVERYTHING WE DO, 
 
VO: AS WE BUILD INNOVATIVE SOLUTIONS THAT ARE CHANGING THE LANDSCAPE OF HEALTH CARE. 
VO: TODAY, CAMBIA IS A GROWING FAMILY OF COMPANIES 
VO: THAT ARE MAKING HEALTHIER POSSIBLE FOR PEOPLE 
VO:..EVERYWHERE.
VO: CAMBIA: PROUD PRESENTING SPONSOR OF THE PORTLAND CLASSIC
 
Here's the commercial. Click the link below to watch it.
Cambia Health Solutions TV Spot, 'Neighbors Helping Neighbors'
 
Director: Brian Thomson
Producer: Dondrea Emquist
Creative Director:  Gaylon A.
shot by Studio 3, Portland, OR
Below are the alternate storyboards.
Visual: Opening shot Jib down through the leaves of Hero Tree as a nod to loggers… to a wide shot of a community gathering.
 
VO: WE BEGAN NEARLY A CENTURY AGO WITH THE INSPIRED
IDEA OF NEIGHBORS HELPING NEIGHBORS.

 
Visuals: Medium Shot of people interacting hold lemonade in glasses under tree.
 
VO: THAT SPIRIT OF COMMUNITY  IS AT THE HEART OF 
EVERYTHING WE DO, AS WE BUILD INNOVATIVE 
Visual: Medium/close shot sequence of teens  as a group playing with a dog and  being active.  
 
Medium/wide pull shot of above scene with kids to reveal the landscape.
 
VO:  ...SOLUTIONS THAT ARE CHANGING THE LANDSCAPE OF HEALTH CARE. 
 
Visuals: (Medium family shot)... Toddler (2-year) in air shot include Baby boomer age grand-parent

VO: TODAY, CAMBIA IS A GROWING FAMILY OF COMPANIES


 
Visuals:  Senior with young kids playing
 
VO: THAT ARE MAKING HEALTHIER POSSIBLE FOR PEOPLE 
Visual: Wide shot young kids running off playing
 
VO: ...EVERYWHERE.
Visual: Cambia logo up . Beautiful landscape shot with sun flair and tree in corner leaving room for logo.
 
VO: CAMBIA: PROUD PRESENTING SPONSOR OF THE PORTLAND CLASSIC
 
_
 
This is the third alternate storyboard and my personal favorite.
Visual:  Opening shot camera pointing straight down vertical shot kid runs through camera starts tracking kid towards porch revealing home
 
VO: WE BEGAN NEARLY A CENTURY AGO WITH THE INSPIRED

 
Visual: Child running to back porch.
 
VO: ...IDEA OF NEIGHBORS HELPING NEIGHBORS.
 
Visual:  Medium/tight shot behind kid he and his mother move through porch door at same time..  
 
VO:  THAT SPIRIT OF COMMUNITY  IS AT THE HEART OF 
 
Visual:  Track with mom who is carrying a bowl of fruit goes to place on table.

VO:  ...EVERYTHING WE DO, AS WE BUILD INNOVATIVE 
Visual:  Shoot through window at kid coming up to grandpa…grandpa picks up kid  or hugs him

VO:  SOLUTIONS THAT ARE CHANGING THE LANDSCAPE OF HEALTH CARE. 


 
Visual: Cut to dad at grill moving food onto the serving platter.
Gestures to his other kid on tire swing who jumps off
 
VO: TODAY, CAMBIA IS A GROWING FAMILY OF COMPANIES
Visual: Shot of all starting to sit at table as dad delivers the grilled food.

VO: ...THAT ARE MAKING HEALTHIER POSSIBLE FOR PEOPLE 

 
Visual: Whole family around table…

VO: ...EVERYWHERE.

 
Visual: Camera pans up to the tree
Cambia logo up 
 
VO: CAMBIA: PROUD PRESENTING SPONSOR OF THE 
PORTLAND CLASSIC

 
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