J. A. Hand Construction needed yard signs that they could post at job sites which would promote the ease of working with J.A. Hand on home remodeling and custom home projects. The campaign also had to work as direct mail pieces as well as in an ad format. The strategy arrived at was comparison advertising between J.A. Hand and the way other contractors work.
It wasn't rocket science, but it was effective at bringing in clients.
Side note: The QR codes on the advertising connect to an introductory video about J.A.Hand.