The first ad in the campaign. Intended to run in magazines and journals targeted to condo owners (upper income, suburbanites). The ads were to be in bold colors and so they would jump out from the rest of the rather mundane ads one sees in real estate related advertising.

OOH displays

I proposed bus shelter posters be displayed in areas where there were a high concentration of condos.
(Alternate teaser design on the right.)

Online Campaign

...of course there was an online campaign planned which targeted condo-related and lifestyle websites.

Other proposed ads in the campaign...
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