THE TARGET: A campaign I pitched with an agency to their insurance company client, who specializes in condo insurance policies but found they lacked customer awareness of that specialty. Many condo owners wrongly assume that when accidents occur a condo association policy will cover the cost to repair damages inside their condo. This campaign was created to highlight that problem and the client's specialty coverage through fun wordplay and perilous images.
THE CHALLENGE: The client was rather parsimonious, so I was constrained to only work with stock photos then use my photoshop wizardry to create the finished concepts.
Unfortunately the insurance company thought the campaign was "too strong" for their customers. Alas, that'll happen from time to time. Never the less, I enjoyed creating it.
Other proposed ads in the campaign...