HAI needed imagery to capture the idea behind what they do: supply industry with the materials for arc metal spray coating. They had a limited budget and just wanted to dress up the covers of their catalogs with a cohesive look. Given what little art they had, I designed a cover system which stressed the product being featured in each catalog.
They also needed a poster to hand out at trade shows that caught the eye and conveyed who they supply to. So i designed the image on the far left that played upon their tag line "Worlds of Coating Solutions"